Employer image is a central aspect of employer branding. It refers to the perception of a company as an employer by current and potential employees as well as other stakeholders. A positive employer image can make a significant contribution to attracting qualified talent and retaining existing employees long-term. [...]
This article presents the so-called quality criteria of market research (objectivity, validity, and reliability). Learn more about the quality criteria. 1. Objectivity in Market Research Objectivity is a key quality criterion in market research and plays a decisive role in the evaluation of employer / Quality seals. [...]
Employer attractiveness is a key aspect of employer branding and describes how appealing a company is to potential and current employees. Dr. Jessica Naundorf's dissertation provides a comprehensive presentation of the various aspects that contribute to employer attractiveness. These aspects are explained in detail below. Employer attractiveness [...]
1. Definition of the Term Personnel Marketing Personnel marketing, also known as human resources (HR) marketing, is a central concept in modern HR management that aims to attract qualified employees and retain them in the long term (Schäfer 2004, p. 759). It encompasses all strategic and operational measures that [...]
In this section, the term employer branding is defined and the objectives, employer branding process, and employer branding goals are discussed. Finally, you will find a summary of employer branding with recommendations for action for employers. 1. Definition of the Term Employer Branding Employer branding is a strategic [...]
There is no uniform definition of the term "seal of approval" in the literature. For example, seals of approval are also used synonymously with the terms quality seal and quality label according to Haenraets et al. (2012, p. 149). Some basics on the topic of quality seals are presented [...]
