In this section, the term employer branding is defined and the objectives, employer branding process, and employer branding goals are discussed. Finally, you will find a summary of employer branding with recommendations for action for employers. 1. Definition of the Term Employer Branding Employer branding is a strategic [...]
There is no uniform definition of the term "seal of approval" in the literature. For example, seals of approval are also used synonymously with the terms quality seal and quality label according to Haenraets et al. (2012, p. 149). Some basics on the topic of quality seals are presented [...]
How are some businesses able to effortlessly deliver high-quality products and services while continuously improving over time? For some businesses, it seems easy, while others struggle to keep up with basic customer demands. If you're not one of these “effortless” companies, you're probably asking yourself what you're doing wrong. [...]
Have you ever heard the term ISO 9001 being thrown around? You might know that this is a quality certification. However, there is generally a lot of confusion and conflicting information about what ISO 9001 is for and how to attain it. ISO 9001 is a way for businesses [...]
An employer brand is a central component of employer branding and plays a key role in positioning a company as an attractive employer. It encompasses all aspects that influence the perception of a company as an employer and forms the basis for the strategic orientation of HR marketing or [...]
Why do certain products or services instantly make you feel more confident about your purchase? Maybe you've been in a store before where you've compared two similar items. One of them has a small, official-looking badge on it — a quality seal. This badge might be just a tiny image, [...]
Have you ever wondered how some businesses can attract new customers and stand out in the market so seemingly effortlessly? Maybe you've been wondering, “What can I do to build more trust with my clients and make my company more visible? Would obtaining business awards and quality seals make a [...]
So, you probably heard about Google for Jobs before…but you might be wondering, "What exactly is Google for Jobs? And should I care about this tool?" Well, if you're an employer trying to attract top talent, then Google for Jobs is something you want to be familiar with. Now, you [...]
