USIQ B2B BLOG: Recruiting, Employer Branding and Marketing
What is an Employer Image?
What is an Employer Image? Employer image is a central aspect of employer branding. It refers to the perception of a company as an employer by current and potential employees as well as other stakeholders. A positive employer image can make a significant contribution to attracting qualified talent and [...]
Here are the Quality Criteria for Market Research
What Are Quality Criteria for Market Research? This article presents the so-called quality criteria of market research (objectivity, validity, and reliability). Learn more about the quality criteria. 1. Objectivity in Market Research Objectivity is a key quality criterion in market research and plays a decisive role in [...]
What is Employer Attractiveness?
What is Employer Attractiveness? Employer attractiveness is a key aspect of employer branding and describes how appealing a company is to potential and current employees. Dr. Jessica Naundorf's dissertation provides a comprehensive presentation of the various aspects that contribute to employer attractiveness. These aspects are explained in [...]
What is Personnel Marketing (Human Resources Marketing) ?
What is Personnel Marketing (HR Marketing)? 1. Definition of the Term Personnel Marketing Personnel marketing, also known as human resources (HR) marketing, is a central concept in modern HR management that aims to attract qualified employees and retain them in the long term (Schäfer 2004, p. 759). [...]
What is Employer Branding? More About Goals and the Process
What is Employer Branding? In this section, the term employer branding is defined and the objectives, employer branding process, and employer branding goals are discussed. Finally, you will find a summary of employer branding with recommendations for action for employers. 1. Definition of the Term Employer Branding [...]
What are Seals of Approval and How do they Work?
What Are Seals of Approval and How do they Work? There is no uniform definition of the term "seal of approval" in the literature. For example, seals of approval are also used synonymously with the terms quality seal and quality label according to Haenraets et al. (2012, p. 149). [...]
What is a Quality Management System? Do You Need One?
What is a Quality Management System? Do You Need One? How are some businesses able to effortlessly deliver high-quality products and services while continuously improving over time? For some businesses, it seems easy, while others struggle to keep up with basic customer demands. If you're not one of these [...]
What is ISO 9001 Certification? Should You Get Certified?
What is ISO 9001 Certification? Should You Get Certified? Have you ever heard the term ISO 9001 being thrown around? You might know that this is a quality certification. However, there is generally a lot of confusion and conflicting information about what ISO 9001 is for and how [...]
What is an Employer Brand? – Component of Employer Branding
What is an Employer Brand? An employer brand is a central component of employer branding and plays a key role in positioning a company as an attractive employer. It encompasses all aspects that influence the perception of a company as an employer and forms the basis for the strategic [...]
What is a Quality Seal (& Why Do You Need One)?
What is a Quality Seal (& Why Do You Need One)? Why do certain products or services instantly make you feel more confident about your purchase? Maybe you've been in a store before where you've compared two similar items. One of them has a small, official-looking badge on it — [...]
Business Awards and Quality Seals: How to Apply in 2024
Business Awards and Quality Seals: How to Apply in 2024 Have you ever wondered how some businesses can attract new customers and stand out in the market so seemingly effortlessly? Maybe you've been wondering, “What can I do to build more trust with my clients and make my company more [...]
Google for Jobs Explained: How to Get Your Job Postings Seen
Google for Jobs Explained: How to Get Your Job Postings Seen So, you probably heard about Google for Jobs before…but you might be wondering, "What exactly is Google for Jobs? And should I care about this tool?" Well, if you're an employer trying to attract top talent, then Google for [...]
The Development of Employee Loyalty
The development of Employee Loyalty The development of employee loyalty has gone through various phases over time, each characterized by specific theoretical approaches and practical measures. The concept of employee loyalty originated in the classic management theories of the early 20th century. During this period, the focus was [...]
Online Marketing: Strategies, Tools – How to Succeed in 2024
Online Marketing Explained: How to Succeed in 2024 Nowadays, everyone is talking about online marketing. It's as if you cannot start a business without being confronted with this term and the reality of building an online presence and marketing it. There is a lot of truth to it, whether you [...]
Using Facebook for Job Postings and Recruitment
Using Facebook for Job Postings and Recruitment: Tips and Strategies The hunt for the perfect job or the ideal candidate has changed a lot over the past years. Job seekers are no longer flipping through the classifieds section of their local newspaper, and employers are no longer solely relying on [...]
How To Attract Talent In Times Of Workforce Shortages
How To Attract Talent In Times Of Workforce ShortagesAmerica is facing a crisis. As baby boomers retire in droves, critical skills and institutional knowledge are walking out the door. At the same time, the skills and expectations of younger generations of workers don't always align with employers' needs. The result? [...]
Best Practices in Talent Acquisition
Best Practices in Talent Acquisition Every successful business understands the importance of bringing on board skilled individuals who can contribute to their progress and success. Careful planning and a strategic method are essential to secure the right talent for a job opening. Talent acquisition is a critical approach in this [...]
Learn How to Recruit Passive Candidates
Learn How to Recruit Passive Candidates About 70% of the global workforce are passive job seekers—people who are happy in their current jobs but open to new opportunities. Successfully recruiting these individuals can greatly improve your hiring strategy. This guide provides practical steps for reaching out to this often-overlooked but [...]
How To Draw In More Applicants As An Employer
How To Draw In More Applicants As An EmployerAttracting top talent is crucial for the success of any organization, but it’s not as easy as it once was. In order to land team members that help the company excel, employers now have to adopt creative and innovative strategies to get [...]
How To Be A Good Employer
How To Be A Good Employer Being a good employer sounds incredibly broad and vague, though it’s actually far more simple than some might think. Exceptional employers go beyond just the basics; they demonstrate empathy and a commitment to the well-being of everyone on their team. With the recent “Great [...]
Generation X, Y, Z: The Difference Between the Generations in the Workplace
Generation X, Y, Z: The Difference Between the Generations in the Workplace Understanding the unique attributes and workplace impacts of Generation X, Y, and Z, is essential in today’s diverse work environment. This article focuses on the distinctive characteristics of these generations and offers insights on managing a multigenerational workforce [...]
What Do Generation X, Y, and Z Wish from their Employer?
What Do Generation X, Y, and Z Wish from their Employer?Understanding the expectations of Generations X, Y, and Z is essential for a dynamic workplace. Here's a brief look at what each generation looks for in an employer:Gen X values independence and seeks supportive work environments.Gen Y wants flexible, impactful [...]
What Makes an Employer A Great Place to Work?
What Makes an Employer A Great Place to Work? A great place to work isn't defined solely by salaries or perks; it's about balance, benefits, culture, and security. These pillars are crucial for employee satisfaction and a company's success. A positive work environment also lowers recruitment costs, boosts retention rates, [...]
Exploring the Impact of a 4-Day Work Week on Companies
Exploring the Impact of a 4-Day Work Week on CompaniesWorking less can lead to more productivity, more innovation, and a more engaged workforce. For this reason, many companies are introducing the 4-day week.Employees' needs are changing. After the pandemic, they want more flexibility. Although four-day work weeks sound counterintuitive, many [...]
10 Trends in Employer Branding You Cannot Miss!
10 Trends in Employer Branding You Cannot Miss!Employer branding is how companies create and show their current and potential employees a positive image. Based on the company's mission, values, and culture, this image showcases what the company is really about.A good employer brand brings many benefits. Firstly, it can reduce [...]