Working from home is one of the latest trends in the modern workplace. Many people have realized that it is no longer a luxury; it has become almost a necessity. The COVID-19 pandemic accelerated this process. Today, organizations are learning about the impact of remote work on their brand image [...]
Today's generation has many job opportunities, making finding, approaching, and retaining quality employees challenging. This is where a good employer brand comes in handy. But what do we mean by the term employer brand? In its simplest terms, it is the reputation that your company has in the eyes of [...]
In today's fast-paced world of work, an employer's attractiveness plays a decisive role in appealing to and retaining talent. Companies that position themselves as top employers not only attract highly qualified specialists but also retain them in the long term. But what makes an employer attractive? It goes far beyond [...]
Find out how your company can become climate-neutral, including steps, benefits, and certification. Act now and operate sustainably! How do you become a climate-neutral company? In today's world, climate protection is a key issue that businesses cannot ignore. The effects of climate change are omnipresent, and both consumers and business [...]
Employer image is a central aspect of employer branding. It refers to the perception of a company as an employer by current and potential employees as well as other stakeholders. A positive employer image can make a significant contribution to attracting qualified talent and retaining existing employees long-term. [...]
This article presents the so-called quality criteria of market research (objectivity, validity, and reliability). Learn more about the quality criteria. 1. Objectivity in Market Research Objectivity is a key quality criterion in market research and plays a decisive role in the evaluation of employer / Quality seals. [...]
Employer attractiveness is a key aspect of employer branding and describes how appealing a company is to potential and current employees. Dr. Jessica Naundorf's dissertation provides a comprehensive presentation of the various aspects that contribute to employer attractiveness. These aspects are explained in detail below. Employer attractiveness [...]
1. Definition of the Term Personnel Marketing Personnel marketing, also known as human resources (HR) marketing, is a central concept in modern HR management that aims to attract qualified employees and retain them in the long term (Schäfer 2004, p. 759). It encompasses all strategic and operational measures that [...]
