About Oliver Scharfenberg

PhDr. Oliver Scharfenberg, MBA is a passionate entrepreneur and owner of various companies, such as SQC-QualityCert GmbH, a company in the field of employer branding. He and his team advise a large number of employers from different countries. His company conducts employee and customer surveys, helping companies to attract new employees and new customers. In addition, his company supports the certification of various employers with different employer seals. As part of his MBA studies at Middlesex University, Oliver Scharfenberg specialized in marketing. In his master's thesis, he already dealt intensively with the topic of quality seals and how they work. As part of his PhDr. (Doctor of Philosophy) studies, he took a closer look at the effectiveness of employer seals and certificates. More information about Oliver Scharfenberg can be found at www.oliver-scharfenberg.de

What is an Employer Brand? – Component of Employer Branding

What is an Employer Brand? An employer brand is a central component of employer branding and plays a key role in positioning a company as an attractive employer. It encompasses all aspects that influence the perception of a company as an employer and forms the basis for the strategic [...]

2024-10-19T11:41:04-04:006. September 2024|Categories: B2B Business News, Category: Employer branding|Tags: |

The Development of Employee Loyalty

The development of Employee Loyalty The development of employee loyalty has gone through various phases over time, each characterized by specific theoretical approaches and practical measures. The concept of employee loyalty originated in the classic management theories of the early 20th century. During this period, the focus was [...]

2024-10-13T07:19:31-04:001. June 2024|Categories: B2B Business News, Category: Employer branding|Tags: |

How To Attract Talent In Times Of Workforce Shortages

How To Attract Talent In Times Of Workforce Shortages America is facing a crisis. As baby boomers retire in droves, critical skills and institutional knowledge are walking out the door. At the same time, the skills and expectations of younger generations of workers don't always align with employers' needs. [...]

2024-10-19T12:26:21-04:0025. March 2024|Categories: B2B Business News, Category: Workforce Shortage|Tags: |

How To Draw In More Applicants As An Employer

How To Draw In More Applicants As An Employer Attracting top talent is crucial for the success of any organization, but it’s not as easy as it once was. In order to land team members that help the company excel, employers now have to adopt creative and innovative strategies [...]

2024-10-19T12:03:27-04:0025. March 2024|Categories: B2B Business News, Category: Recruiting|Tags: |

How To Be A Good Employer

How To Be A Good Employer Being a good employer sounds incredibly broad and vague, though it’s actually far more simple than some might think. Exceptional employers go beyond just the basics; they demonstrate empathy and a commitment to the well-being of everyone on their team. With the recent “Great [...]

Climate-neutral: What does that mean?

Climate-neutral: What does that mean? Climate-neutral living means that one’s behavior, products or services do not increase the amount of climate-damaging gases in the atmosphere. Both companies and private households can help reduce CO2 emissions. According to experts, this is sorely needed, as excessive emissions of CO2 and other pollutants [...]

2024-03-25T12:13:40-04:0025. March 2024|Categories: B2B Business News, Uncategorized|Tags: |

What does employer branding mean?

What does employer branding mean? An ever-increasing number of small and medium-sized companies are looking at employer branding to attract attention in the competition for the best minds. What is behind this concept and how can you use employer branding to develop a unique employer brand? What exactly [...]

2024-10-19T13:29:58-04:0025. March 2023|Categories: B2B Business News|Tags: |

Everything You Need to Know About Employer Seals

Everything You Need to Know About Employer Seals Was your company impacted by the Great Resignation? Employees began leaving their positions in record numbers during 2021, with 47.4 million American workers voluntarily quitting. These trends trickled into 2022, with data showing that more than 50 million workers left positions [...]

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