In this section, the term employer branding is defined and the objectives, employer branding process, and employer branding goals are discussed. Finally, you will find a summary of employer branding with recommendations for action for employers. 1. Definition of the Term Employer Branding Employer branding is a strategic [...]
There is no uniform definition of the term "seal of approval" in the literature. For example, seals of approval are also used synonymously with the terms quality seal and quality label according to Haenraets et al. (2012, p. 149). Some basics on the topic of quality seals are presented [...]
An employer brand is a central component of employer branding and plays a key role in positioning a company as an attractive employer. It encompasses all aspects that influence the perception of a company as an employer and forms the basis for the strategic orientation of HR marketing or [...]
The development of Employee Loyalty The development of employee loyalty has gone through various phases over time, each characterized by specific theoretical approaches and practical measures. The concept of employee loyalty originated in the classic management theories of the early 20th century. During this period, the focus was [...]
America is facing a crisis. As baby boomers retire in droves, critical skills and institutional knowledge are walking out the door. At the same time, the skills and expectations of younger generations of workers don't always align with employers' needs. The result? Over 10 million vacant jobs that employers [...]
Attracting top talent is crucial for the success of any organization, but it’s not as easy as it once was. In order to land team members that help the company excel, employers now have to adopt creative and innovative strategies to get more applications in general, let alone the [...]
Being a good employer sounds incredibly broad and vague, though it’s actually far more simple than some might think. Exceptional employers go beyond just the basics; they demonstrate empathy and a commitment to the well-being of everyone on their team. With the recent “Great Resignation” that took place in the [...]
Climate-neutral living means that one’s behavior, products or services do not increase the amount of climate-damaging gases in the atmosphere. Both companies and private households can help reduce CO2 emissions. According to experts, this is sorely needed, as excessive emissions of CO2 and other pollutants are the leading cause of [...]
