As an organizational sub-system, HR is vital in organizations in charge of people, standard operating procedures, and regulations. HR is central to hiring, remunerating, managing, training, and ensuring compliance with laws and regulations, among other functions. As seen in the list, without HR, organizations would lose direction in managing the [...]
The outbreak of the COVID-19 pandemic affected how people work and their working environment. Millions of employees carried out their duties from home for over two years. Video calls, emails, and other applications substituted face-to-face contacts, meetings, and office communication. Many people have gotten used to working remotely, but now [...]
Personal branding is critical today, given the technological advancements that can help one advance their career path, make useful connections, and excel in a business. LinkedIn is the only platform suitable for every job seeker, employing an entrepreneur or a professional in an industry. LinkedIn was created exclusively for [...]
LinkedIn has shifted from a mere job-searching site to an active business platform and a client hunting ground. It has over 900 million members worldwide, so it is the best platform to interact with professionals in the respective fields. To reach out to new customers on LinkedIn, it is essential [...]
It’s no longer surprising that Instagram has become one of the biggest platforms for businesses to create an online presence, engage with consumers, and generate revenue. With over 2 billion active users, Instagram is a great marketing platform that allows brands to present their products and services using images and [...]
Marketing trends are not stagnant; therefore, a small business must ensure that it adopts market trends as they develop. By 2025, marketing strategies will be defined by AI, the dominance of short-form videos, UGC, and the concept of ‘real’ branding. The use of AI in marketing continues to advance. More [...]
Facebook has become the biggest social media site globally, with over 3 billion monthly active users, of which 2 billion are connected daily. This large audience makes Facebook a vital marketing platform for businesses of all sizes, as it provides a platform through which businesses can interact with their clients, [...]
Social media has become an essential platform for companies to expand their market, increase their clientele, and establish themselves in the market. However, developing an effective social media strategy is not easy because there are numerous social media platforms and various approaches to using them. Fortunately, when used correctly, social [...]
