The B2B Business Blog
Find out more about sales, recruitment, employer branding and marketing for your own organization. Find the right articles now!

Your company's future capability to staff your organization in 2025 will blend the positive and the negative. Employees may be [...]
It is a challenge that many individuals are looking for a good place to work for. The best employers are [...]
Recruiting and hiring have always been an active process that changes with the new trends in the workforce and the [...]
Generation Z, often called Gen Z, includes individuals born roughly between 1997 and 2012. They are coming into the workforce [...]
In today's world, every business faces intense competition; recognition and fulfilling customer requirements are vital for its long-term success. A [...]
Regularly conducting employee surveys is a powerful tool for employers. These surveys are beneficial in determining the workforce conditions and [...]
Working from home is one of the latest trends in the modern workplace. Many people have realized that it is [...]
Today's generation has many job opportunities, making finding, approaching, and retaining quality employees challenging. This is where a good employer [...]
In today's fast-paced world of work, an employer's attractiveness plays a decisive role in appealing to and retaining talent. Companies [...]
Find out how your company can become climate-neutral, including steps, benefits, and certification. Act now and operate sustainably! How do [...]
Employer image is a central aspect of employer branding. It refers to the perception of a company as an [...]
This article presents the so-called quality criteria of market research (objectivity, validity, and reliability). Learn more about the quality [...]