The B2B Business Blog

Find out how your company can become climate-neutral, including steps, benefits, and certification. Act now and operate sustainably! How do [...]

Employer image is a central aspect of employer branding. It refers to the perception of a company as an [...]

This article presents the so-called quality criteria of market research (objectivity, validity, and reliability). Learn more about the quality [...]

Employer attractiveness is a key aspect of employer branding and describes how appealing a company is to potential and [...]

1. Definition of the Term Personnel Marketing Personnel marketing, also known as human resources (HR) marketing, is a central [...]

In this section, the term employer branding is defined and the objectives, employer branding process, and employer branding goals [...]

There is no uniform definition of the term "seal of approval" in the literature. For example, seals of approval [...]

How are some businesses able to effortlessly deliver high-quality products and services while continuously improving over time? For some [...]

Have you ever heard the term ISO 9001 being thrown around? You might know that this is a quality [...]

An employer brand is a central component of employer branding and plays a key role in positioning a company [...]

Why do certain products or services instantly make you feel more confident about your purchase? Maybe you've been in a [...]

Have you ever wondered how some businesses can attract new customers and stand out in the market so seemingly effortlessly? [...]