In the Employer Branding category, you will find a selection of articles that are relevant to the topic of employer branding.

Key Elements to Increase Your Employer Attractiveness

Key Elements to Increase Your Employer Attractiveness In today's fast-paced world of work, an employer's attractiveness plays a decisive role in appealing to and retaining talent. Companies that position themselves as top employers not only attract highly qualified specialists but also retain them in the long term. But what makes [...]

2024-11-16T06:08:25-05:005. November 2024|Categories: B2B Business News, Category: Employer branding|

What is an Employer Image?

What is an Employer Image? Employer image is a central aspect of employer branding. It refers to the perception of a company as an employer by current and potential employees as well as other stakeholders. A positive employer image can make a significant contribution to attracting qualified talent and [...]

2024-11-07T05:08:41-05:009. October 2024|Categories: B2B Business News, Category: Employer branding|

What is Employer Attractiveness?

What is Employer Attractiveness? Employer attractiveness is a key aspect of employer branding and describes how appealing a company is to potential and current employees. Dr. Jessica Naundorf's dissertation provides a comprehensive presentation of the various aspects that contribute to employer attractiveness. These aspects are explained in [...]

What is Personnel Marketing (Human Resources Marketing) ?

What is Personnel Marketing (HR Marketing)? 1. Definition of the Term Personnel Marketing Personnel marketing, also known as human resources (HR) marketing, is a central concept in modern HR management that aims to attract qualified employees and retain them in the long term (Schäfer 2004, p. 759). [...]

2024-10-19T13:38:47-04:006. October 2024|Categories: B2B Business News, Category: Employer branding|Tags: |

What is an Employer Brand? – Component of Employer Branding

What is an Employer Brand? An employer brand is a central component of employer branding and plays a key role in positioning a company as an attractive employer. It encompasses all aspects that influence the perception of a company as an employer and forms the basis for the strategic [...]

2024-10-19T11:41:04-04:006. September 2024|Categories: B2B Business News, Category: Employer branding|Tags: |

Business Awards and Quality Seals: How to Apply in 2024

Business Awards and Quality Seals: How to Apply in 2025 Have you ever wondered how some businesses can attract new customers and stand out in the market so seemingly effortlessly? Maybe you've been wondering, “What can I do to build more trust with my clients and make my company more [...]

Google for Jobs Explained: How to Get Your Job Postings Seen

Google for Jobs Explained: How to Get Your Job Postings Seen So, you probably heard about Google for Jobs before…but you might be wondering, "What exactly is Google for Jobs? And should I care about this tool?" Well, if you're an employer trying to attract top talent, then Google for [...]

The Development of Employee Loyalty

The development of Employee Loyalty The development of employee loyalty has gone through various phases over time, each characterized by specific theoretical approaches and practical measures. The concept of employee loyalty originated in the classic management theories of the early 20th century. During this period, the focus was [...]

2024-10-13T07:19:31-04:001. June 2024|Categories: B2B Business News, Category: Employer branding|Tags: |
Go to Top