Influencer marketing is a crucial approach adopted by organizations that want to reach the market and consumers. This has led to the development of social media marketing, whereby the influencers act as agents within the market. Regardless of size, most companies have tapped into influencer marketing to promote their brands [...]

LinkedIn has shifted from a mere job-searching site to an active business platform and a client hunting ground. It has over 900 million members worldwide, so it is the best platform to interact with professionals in the respective fields. To reach out to new customers on LinkedIn, it is essential [...]