Here you will find articles that do not fit into any of the other categories.
It’s no longer surprising that Instagram has become one of the biggest platforms for businesses to create an online presence, engage with consumers, and generate revenue. With over 2 billion active users, Instagram is a great marketing platform that allows brands to present their products and services using images and [...]
Creating a powerful employer brand on a shoestring is possible by following a few steps, thinking outside the box, and using what you already have to the fullest extent. Employer branding is an external and internal perception of a company as a workplace. It is a vital process of identifying, [...]
Find out how your company can become climate-neutral, including steps, benefits, and certification. Act now and operate sustainably! How do you become a climate-neutral company? In today's world, climate protection is a key issue that businesses cannot ignore. The effects of climate change are omnipresent, and both consumers and business [...]
In this section, the term employer branding is defined and the objectives, employer branding process, and employer branding goals are discussed. Finally, you will find a summary of employer branding with recommendations for action for employers. 1. Definition of the Term Employer Branding Employer branding is a strategic [...]
There is no uniform definition of the term "seal of approval" in the literature. For example, seals of approval are also used synonymously with the terms quality seal and quality label according to Haenraets et al. (2012, p. 149). Some basics on the topic of quality seals are presented [...]
Have you ever heard the term ISO 9001 being thrown around? You might know that this is a quality certification. However, there is generally a lot of confusion and conflicting information about what ISO 9001 is for and how to attain it. ISO 9001 is a way for businesses [...]
Why do certain products or services instantly make you feel more confident about your purchase? Maybe you've been in a store before where you've compared two similar items. One of them has a small, official-looking badge on it — a quality seal. This badge might be just a tiny image, [...]
