For employers, it is becoming increasingly important to be a family-friendly employer. Find out more about family friendliness.

Tips for Creating TikTok Videos for Employer Branding

TikTok has emerged as a strategic channel through which firms can communicate their employer branding and engage with the younger generation of workers coming of age, generation Z. Given that TikTok is a short video platform, it provides a great way to explain why your company is a good one [...]

Why Representative Employee Surveys Help Employers

Regularly conducting employee surveys is a powerful tool for employers. These surveys are beneficial in determining the workforce conditions and thus help in decision-making and a company's success. Hence, organizations can define the areas that require attention and develop a positive culture that helps attract and retain employees, increase their [...]

Key Elements to Increase Your Employer Attractiveness

In today's fast-paced world of work, an employer's attractiveness plays a decisive role in appealing to and retaining talent. Companies that position themselves as top employers not only attract highly qualified specialists but also retain them in the long term. But what makes an employer attractive? It goes far beyond [...]

What Do Generation X, Y, and Z Wish from their Employer?

Understanding the expectations of Generations X, Y, and Z is essential for a dynamic workplace. Here's a brief look at what each generation looks for in an employer: Gen X values independence and seeks supportive work environments. Gen Y wants flexible, impactful careers. Gen Z looks for tech-rich workplaces [...]

What Makes an Employer A Great Place to Work?

A great place to work isn't defined solely by salaries or perks; it's about balance, benefits, culture, and security. These pillars are crucial for employee satisfaction and a company's success. A positive work environment also lowers recruitment costs, boosts retention rates, and enhances employee branding. A strong reputation as a [...]

Exploring the Impact of a 4-Day Work Week on Companies

Working less can lead to more productivity, more innovation, and a more engaged workforce. For this reason, many companies are introducing the 4-day week. Employees' needs are changing. After the pandemic, they want more flexibility. Although four-day work weeks sound counterintuitive, many companies are experiencing great results. For instance, [...]

10 Trends in Employer Branding You Cannot Miss!

Employer branding is how companies create and show their current and potential employees a positive image. Based on the company's mission, values, and culture, this image showcases what the company is really about. A good employer brand brings many benefits. Firstly, it can reduce hiring costs by making the [...]

Top 8 Current Trends in HR Marketing

The competition for top talent is getting stronger, and HR departments are discovering that more than old recruitment and retention techniques are needed. Companies now use creative HR marketing strategies to stand out and retain the best candidates. In this blog post, we will explore the newest trends in HR [...]

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