What is Personnel Marketing (HR Marketing)? 1. Definition of the Term Personnel Marketing Personnel marketing, also known as human resources (HR) marketing, is a central concept in modern HR management that aims to attract qualified employees and retain them in the long term (Schäfer 2004, p. 759). [...]
What is Employer Branding? In this section, the term employer branding is defined and the objectives, employer branding process, and employer branding goals are discussed. Finally, you will find a summary of employer branding with recommendations for action for employers. 1. Definition of the Term Employer Branding [...]
What Are Seals of Approval and How do they Work? There is no uniform definition of the term "seal of approval" in the literature. For example, seals of approval are also used synonymously with the terms quality seal and quality label according to Haenraets et al. (2012, p. 149). [...]
What is a Quality Seal (& Why Do You Need One)? Why do certain products or services instantly make you feel more confident about your purchase? Maybe you've been in a store before where you've compared two similar items. One of them has a small, official-looking badge on it — [...]
