Here you will find general articles on various topics. These explain how it works.
Key Performance Indicators (KPIs) are the most effective metrics that define the efficiency of the recruitment process and its results. Within the talent acquisition process, which is a business function that depends on an organization's ability to attract and retain the best talent, choosing the right KPIs will help measure [...]
A seal of quality is a symbol or mark awarded to a product, service, or company to indicate that it has met the set standard. It conveys to customers that the particular product or service offered is good, credible, and valuable and that they should purchase it. This tool is [...]
1. Definition of the Term Personnel Marketing Personnel marketing, also known as human resources (HR) marketing, is a central concept in modern HR management that aims to attract qualified employees and retain them in the long term (Schäfer 2004, p. 759). It encompasses all strategic and operational measures that [...]
In this section, the term employer branding is defined and the objectives, employer branding process, and employer branding goals are discussed. Finally, you will find a summary of employer branding with recommendations for action for employers. 1. Definition of the Term Employer Branding Employer branding is a strategic [...]
There is no uniform definition of the term "seal of approval" in the literature. For example, seals of approval are also used synonymously with the terms quality seal and quality label according to Haenraets et al. (2012, p. 149). Some basics on the topic of quality seals are presented [...]
Why do certain products or services instantly make you feel more confident about your purchase? Maybe you've been in a store before where you've compared two similar items. One of them has a small, official-looking badge on it — a quality seal. This badge might be just a tiny image, [...]
