Social media refers to online platforms where users create, share, and engage with content, connecting people and businesses globally.
Influence of Social Media Marketing on Purchasing Decisions
Social media has transformed business-to-consumer communication and now functions as an enormously effective marketing instrument. Businesses can use Facebook alongside Instagram, TikTok, and Twitter to connect with a worldwide audience. Through social media marketing, customers make their purchasing choices because it affects their perception of brands, amplifies brand visibility, and [...]