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Benefits of a Seal of Quality in Marketing

A seal of quality is a symbol or mark awarded to a product, service, or company to indicate that it has met the set standard. It conveys to customers that the particular product or service offered is good, credible, and valuable and that they should purchase it. This tool is [...]

These Are the Questions You Should Ask in a Customer Survey

The more you understand your customers, the better you can make your business. Customer Surveys are a very effective way to gain insight into what customers think about the product, service, or business in general. However, asking the right questions to get useful answers is the most important thing. This [...]

Advantages of Regular Representative Customer Surveys

In today's world, every business faces intense competition; recognition and fulfilling customer requirements are vital for its long-term success. A proven technique that can help gather valuable insights about customers' preferences, satisfaction, or expectations is a periodic and random survey of the customers.  These surveys help acquire accurate information that [...]

Climate-neutral: What Does That Mean?

Climate-neutral living means that one’s behavior, products or services do not increase the amount of climate-damaging gases in the atmosphere. Both companies and private households can help reduce CO2 emissions. According to experts, this is sorely needed, as excessive emissions of CO2 and other pollutants are the leading cause of [...]

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